When you think about ICT market in Europe, you must have different point of view. If you are software vendor there must be different strategy that you must have to enter software market.
But there are another opportunities for system integrators and solution providers.
HOW IS THE MARKETSHARE OF ICT WORLD WIDE?
According to IDC statictics, ICT regional spending overview looks like below.
In this chart, as we can see, ICT market size of Europe approximately same as North America.
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WHEN WE LOOK AT EUROPE SOFTWARE MARKET;
When we look at total ICT market especially Europe part shows us some details. Germany ICT market size is 20,2 Billion Euro at the end of the 2015, and total ICT market of Europe is 82,79 Billion Euro. Also it’s expected up to 100 Billion Euro at the end of the 2017. We can see market share of ICT country by country as below.
It has new opportunity for all ICT vendors who look for new market except US. So, what is the real value of being in Europe ICT market?
“If you want something new, you have to stop doing something old” Peter Drucker
“WANT TO SELL AT EUROPE MARKET” BUT HOW?
Yes, you realize that, you must be at Europe ICT market with your products, solutions, services or another way. At that point you must know something but not new. Don’t forget to get these below by your side;
Sufficient Market Analyze: You must know details what’s going on at Europe. In Europe region, every country has own way of doing business. And you will have different type of competition.
Well designed GotoMarket Strategy: Best tool for arrive your target location is navigation. To best navigation, you must have best plan and strategy. Don’t start to do things you have never tried.
Determination: You must decide your business plan and expectation from the scratch. Sustainability is the keyword for successful business.
Courage: You must go your own way boldly. That not mean make things mindlessly.
Most important part is culture: Every market, country, customer has own culture and way of doing business. Of course you can bring your rules in your bag, but be careful about how to approach to your potential customer.
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Don’t forget; “Culture eats strategy for breakfast” Peter Drucker